2016-08-31
Good Corporate Social Responsibility: Does awareness of contradicting brand ownership have an impact on CSR image and behavioral outcomes?
Publication
Publication
| Additional Metadata | |
|---|---|
| , , | |
| Jacobs, Gabriele, van Overveld, Mark | |
| hdl.handle.net/2105/36257 | |
| Marketing Management | |
| Organisation | Rotterdam School of Management |
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Verwijmeren, Remco. (2016). Good Corporate Social Responsibility: Does awareness of contradicting brand ownership have an impact on CSR image and behavioral outcomes?. In Marketing Management.http://hdl.handle.net/2105/36257 |
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