2016-08-31
The Influence of Negative Facebook Comments on Brand Perception, Website Visits and the Moderating Role of Involvement
Publication
Publication
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Ferecatu, Alina, Roos, J.M.T. | |
hdl.handle.net/2105/36263 | |
Marketing Management | |
Organisation | Rotterdam School of Management |
Herholz, Jan. (2016, August 31). The Influence of Negative Facebook Comments on Brand Perception, Website Visits and the Moderating Role of Involvement. Marketing Management. Retrieved from http://hdl.handle.net/2105/36263
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