The Influence of Negative Facebook Comments on Brand Perception, Website Visits and the Moderating Role of Involvement

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Keywords	Social Media, Facebook, Marketing, User-generated Content, NWOM
Thesis Advisor	Ferecatu, Alina, Roos, J.M.T.
Persistent URL	hdl.handle.net/2105/36263
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Herholz, Jan. (2016). The Influence of Negative Facebook Comments on Brand Perception, Website Visits and the Moderating Role of Involvement. In Marketing Management.http://hdl.handle.net/2105/36263

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