Saving the Planet. How to attract switching accountholders with socially responsible saving products?

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Keywords	CSR, banking, switching intention
Thesis Advisor	van t Klooster, Erik, van Overveld, Mark
Persistent URL	hdl.handle.net/2105/36331
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	van den Brink, Renate. (2016). Saving the Planet. How to attract switching accountholders with socially responsible saving products?. In Marketing Management.http://hdl.handle.net/2105/36331

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