Free to Pay: The role of social influence on purchase behavior in the world of free to play gaming

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Keywords	consumer behavior, gaming, virtual consumption, consumption values, free to play, virtual consumerism
Thesis Advisor	Bayerl, Saskia, Van den Bergh, B.
Persistent URL	hdl.handle.net/2105/36361
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Bontenbal, Timo. (2016, August 31). Free to Pay: The role of social influence on purchase behavior in the world of free to play gaming. Marketing Management. Retrieved from http://hdl.handle.net/2105/36361

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