Free to Pay: The role of social influence on purchase behavior in the world of free to play gaming

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Keywords	consumer behavior, gaming, virtual consumption, consumption values, free to play, virtual consumerism
Thesis Advisor	Bayerl, Saskia, Van den Bergh, B.
Persistent URL	hdl.handle.net/2105/36361
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Bontenbal, Timo. (2016). Free to Pay: The role of social influence on purchase behavior in the world of free to play gaming. In Marketing Management.http://hdl.handle.net/2105/36361

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