2016-08-31
Consumer Perceptions on Exclusive Retail Distribution: The Influence of Exclusive New Products on Store Choice and Brand Choice
Publication
Publication
| Additional Metadata | |
|---|---|
| , , , , , | |
| van Everdingen, Yvonne, Sloot, Laurens | |
| hdl.handle.net/2105/36363 | |
| Marketing Management | |
| Organisation | Rotterdam School of Management |
|
van Klaarbergen, Annemarie. (2016, August 31). Consumer Perceptions on Exclusive Retail Distribution: The Influence of Exclusive New Products on Store Choice and Brand Choice. Marketing Management. Retrieved from http://hdl.handle.net/2105/36363 |
|