2016-08-31
Consumer Perceptions on Exclusive Retail Distribution: The Influence of Exclusive New Products on Store Choice and Brand Choice
Publication
Publication
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van Everdingen, Yvonne, Sloot, Laurens | |
hdl.handle.net/2105/36363 | |
Marketing Management | |
Organisation | Rotterdam School of Management |
van Klaarbergen, Annemarie. (2016, August 31). Consumer Perceptions on Exclusive Retail Distribution: The Influence of Exclusive New Products on Store Choice and Brand Choice. Marketing Management. Retrieved from http://hdl.handle.net/2105/36363
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