The role of nostalgia in advertising: The effectiveness of nostalgia-themed advertising for food versus non-food products

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Keywords	Nostalgia, Food, Non-food, Nostalgic product consumption, Nostalgic food consumption, Nostalgia-themed advertising
Thesis Advisor	Lembregts, Christophe, Boksem, Maarten
Persistent URL	hdl.handle.net/2105/36554
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	van der Burg, Ilona. (2016, September 12). The role of nostalgia in advertising: The effectiveness of nostalgia-themed advertising for food versus non-food products. Marketing Management. Retrieved from http://hdl.handle.net/2105/36554

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