The role of nostalgia in advertising: The effectiveness of nostalgia-themed advertising for food versus non-food products

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Keywords	Nostalgia, Food, Non-food, Nostalgic product consumption, Nostalgic food consumption, Nostalgia-themed advertising
Thesis Advisor	Lembregts, Christophe, Boksem, Maarten
Persistent URL	hdl.handle.net/2105/36554
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	van der Burg, Ilona. (2016). The role of nostalgia in advertising: The effectiveness of nostalgia-themed advertising for food versus non-food products. In Marketing Management.http://hdl.handle.net/2105/36554

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