2016-09-12
Understanding the role of number of choices in the impulse buying context. The influence of multiple factors on the purchase intention and the subsequent satisfaction
Publication
Publication
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van Overveld, Mark, Smidts, Ale | |
hdl.handle.net/2105/36555 | |
Marketing Management | |
Organisation | Rotterdam School of Management |
Simeonova, Kalina. (2016, September 12). Understanding the role of number of choices in the impulse buying context. The influence of multiple factors on the purchase intention and the subsequent satisfaction. Marketing Management. Retrieved from http://hdl.handle.net/2105/36555
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