Understanding the role of number of choices in the impulse buying context. The influence of multiple factors on the purchase intention and the subsequent satisfaction

Additional Metadata
Keywords	product category, product involvement, number of choices, post purchase satisfaction, impulse buying, impulse orientation, decision making process
Thesis Advisor	van Overveld, Mark, Smidts, Ale
Persistent URL	hdl.handle.net/2105/36555
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Simeonova, Kalina. (2016). Understanding the role of number of choices in the impulse buying context. The influence of multiple factors on the purchase intention and the subsequent satisfaction. In Marketing Management.http://hdl.handle.net/2105/36555

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