2016-09-12
Does brand meaning matter? The influence of brand meaning on the relationship between brand transgressions and purchase intention
Publication
Publication
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Bhattacharjee, Amit, Schley, Dan | |
hdl.handle.net/2105/36557 | |
Marketing Management | |
Organisation | Rotterdam School of Management |
Prodan, Alexandra. (2016, September 12). Does brand meaning matter? The influence of brand meaning on the relationship between brand transgressions and purchase intention. Marketing Management. Retrieved from http://hdl.handle.net/2105/36557
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