Does brand meaning matter? The influence of brand meaning on the relationship between brand transgressions and purchase intention

Additional Metadata
Keywords	brand meaning, brand transgressions, purchase intention, symbolic brands, functional brands
Thesis Advisor	Bhattacharjee, Amit, Schley, Dan
Persistent URL	hdl.handle.net/2105/36557
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Prodan, Alexandra. (2016). Does brand meaning matter? The influence of brand meaning on the relationship between brand transgressions and purchase intention. In Marketing Management.http://hdl.handle.net/2105/36557

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