User conversion from free-to-fee: The influence of Peer purchase cue display, Cue valence and Free mentality in Freemium music services

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Keywords	freemium, Music as a Service, purchase intentions, purchase cue, free mentality
Thesis Advisor	van Bruggen, Gerrit, Szymanowski, Maciej
Persistent URL	hdl.handle.net/2105/36558
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Vintilescu, Nicol. (2016, September 12). User conversion from free-to-fee: The influence of Peer purchase cue display, Cue valence and Free mentality in Freemium music services. Marketing Management. Retrieved from http://hdl.handle.net/2105/36558

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