User conversion from free-to-fee: The influence of Peer purchase cue display, Cue valence and Free mentality in Freemium music services

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Keywords	freemium, Music as a Service, purchase intentions, purchase cue, free mentality
Thesis Advisor	van Bruggen, Gerrit, Szymanowski, Maciej
Persistent URL	hdl.handle.net/2105/36558
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Vintilescu, Nicol. (2016). User conversion from free-to-fee: The influence of Peer purchase cue display, Cue valence and Free mentality in Freemium music services. In Marketing Management.http://hdl.handle.net/2105/36558

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