YouTube's Influence on Purchasing Behaviour in the Dutch Market

Additional Metadata
Keywords	User-Generated Content, YouTube, Online Reviews, Purchasing Behaviour, Dutch market
Thesis Advisor	van Bruggen, Gerrit, Szymanowski, Maciej
Persistent URL	hdl.handle.net/2105/36559
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	van Workum, Anne. (2016, September 12). YouTube's Influence on Purchasing Behaviour in the Dutch Market. Marketing Management. Retrieved from http://hdl.handle.net/2105/36559

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