YouTube's Influence on Purchasing Behaviour in the Dutch Market

Additional Metadata
Keywords	User-Generated Content, YouTube, Online Reviews, Purchasing Behaviour, Dutch market
Thesis Advisor	van Bruggen, Gerrit, Szymanowski, Maciej
Persistent URL	hdl.handle.net/2105/36559
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	van Workum, Anne. (2016). YouTube's Influence on Purchasing Behaviour in the Dutch Market. In Marketing Management.http://hdl.handle.net/2105/36559

Publication