Antecedents of consumer preferences for user-generated content in pre-purchase search: the case of YouTube

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Keywords	user generated content, YouTube, peer production, co-production, eWOM, WOM, consumer behaviour
Thesis Advisor	Bayerl, Saskia, van t Klooster, Erik
Persistent URL	hdl.handle.net/2105/36560
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Micozzi, Giulia. (2016, September 12). Antecedents of consumer preferences for user-generated content in pre-purchase search: the case of YouTube. Marketing Management. Retrieved from http://hdl.handle.net/2105/36560

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