Antecedents of consumer preferences for user-generated content in pre-purchase search: the case of YouTube

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Keywords	user generated content, YouTube, peer production, co-production, eWOM, WOM, consumer behaviour
Thesis Advisor	Bayerl, Saskia, van t Klooster, Erik
Persistent URL	hdl.handle.net/2105/36560
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Micozzi, Giulia. (2016). Antecedents of consumer preferences for user-generated content in pre-purchase search: the case of YouTube. In Marketing Management.http://hdl.handle.net/2105/36560

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