2016-09-12
Ramadan Collections: Threats or Opportunities for International Fashion Retailers? The impact of Islamic product extension on brand identity
Publication
Publication
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Jacobs, Gabriele, Bayerl, Saskia | |
hdl.handle.net/2105/36562 | |
Marketing Management | |
Organisation | Rotterdam School of Management |
Beauvois, Beauvois. (2016, September 12). Ramadan Collections: Threats or Opportunities for International Fashion Retailers? The impact of Islamic product extension on brand identity. Marketing Management. Retrieved from http://hdl.handle.net/2105/36562
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