Ramadan Collections:  Threats or Opportunities for International Fashion Retailers? The impact of Islamic product extension on brand identity

Additional Metadata
Keywords	Brand Identity, Islamic Branding, Stereotypes, Islamophobia
Thesis Advisor	Jacobs, Gabriele, Bayerl, Saskia
Persistent URL	hdl.handle.net/2105/36562
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Beauvois, Beauvois. (2016). Ramadan Collections: Threats or Opportunities for International Fashion Retailers? The impact of Islamic product extension on brand identity. In Marketing Management.http://hdl.handle.net/2105/36562

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