Interdependence of Heart and Mind - Consumer Decisions in Context

Additional Metadata
Keywords	Immediate Emotions, Anticipatory Emotions, Price Promotion, Private Label Brand, Premium Brand
Thesis Advisor	van Overveld, Mark, Bhattacharjee, Amit
Persistent URL	hdl.handle.net/2105/36844
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Hüttermann, Hanna. (2016). Interdependence of Heart and Mind - Consumer Decisions in Context. In Marketing Management.http://hdl.handle.net/2105/36844

Publication