The spillover of the effect of review valence on brand equity to related brands for search and experience goods

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Keywords	Online Product Reviews, Review Valence, Customer-Based Brand Equity, Search and Experience Goods, Brand Similarity, Spillover Effect, Negativity Effect
Thesis Advisor	Liberali, Gui, Szymanowski, Maciej
Persistent URL	hdl.handle.net/2105/37297
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Verhage, Dorianne. (2017, January 5). The spillover of the effect of review valence on brand equity to related brands for search and experience goods. Marketing Management. Retrieved from http://hdl.handle.net/2105/37297

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