Social approval motivation, friends and online social platforms - effects on willingness to pay for recommended products

Additional Metadata
Keywords	social influence, willingness to pay, online, social approval, friends, product, recommendations
Thesis Advisor	Mead, N.L., Schley, Dan
Persistent URL	hdl.handle.net/2105/37318
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Zugravu, Rozalia. (2017, January 6). Social approval motivation, friends and online social platforms - effects on willingness to pay for recommended products. Marketing Management. Retrieved from http://hdl.handle.net/2105/37318

Publication