2017-02-10
Brands, certificates and claims: The influence of signals on brand attitude
Publication
Publication
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van Overveld, Mark, de Vries, Henk | |
hdl.handle.net/2105/37527 | |
Marketing Management | |
Organisation | Rotterdam School of Management |
van Pinxteren, Dewanthy. (2017, February 10). Brands, certificates and claims: The influence of signals on brand attitude. Marketing Management. Retrieved from http://hdl.handle.net/2105/37527
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