2017-02-10
Brands, certificates and claims: The influence of signals on brand attitude
Publication
Publication
| Additional Metadata | |
|---|---|
| , , | |
| van Overveld, Mark, de Vries, Henk | |
| hdl.handle.net/2105/37527 | |
| Marketing Management | |
| Organisation | Rotterdam School of Management |
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van Pinxteren, Dewanthy. (2017). Brands, certificates and claims: The influence of signals on brand attitude. In Marketing Management.http://hdl.handle.net/2105/37527 |
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