Positioning Social Networking Sites across Personality Dimensions:  Exploratory Scale Development and Implications for Digital Marketing

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Keywords	brand personality, social networking, personality dimensions
Thesis Advisor	Chen, X., Schoonees, P.C.
Persistent URL	hdl.handle.net/2105/37669
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Carty, Sabrina. (2017, February 23). Positioning Social Networking Sites across Personality Dimensions: Exploratory Scale Development and Implications for Digital Marketing. Marketing Management. Retrieved from http://hdl.handle.net/2105/37669

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