Positioning Social Networking Sites across Personality Dimensions:  Exploratory Scale Development and Implications for Digital Marketing

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Keywords	brand personality, social networking, personality dimensions
Thesis Advisor	Chen, X., Schoonees, P.C.
Persistent URL	hdl.handle.net/2105/37669
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Carty, Sabrina. (2017). Positioning Social Networking Sites across Personality Dimensions: Exploratory Scale Development and Implications for Digital Marketing. In Marketing Management.http://hdl.handle.net/2105/37669

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