The Impact of Emotional and Information Valence on the Spread of Electronic Word-of-Mouth Communication

Additional Metadata
Keywords	Word-of-Mouth, Emotions, Content, Impact, Electronic, Spread, Social Media
Thesis Advisor	Chen, X., Schley, Dan
Persistent URL	hdl.handle.net/2105/37941
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Yen, Jackie. (2017, March 24). The Impact of Emotional and Information Valence on the Spread of Electronic Word-of-Mouth Communication. Marketing Management. Retrieved from http://hdl.handle.net/2105/37941

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