The Impact of Emotional and Information Valence on the Spread of Electronic Word-of-Mouth Communication

Additional Metadata
Keywords	Word-of-Mouth, Emotions, Content, Impact, Electronic, Spread, Social Media
Thesis Advisor	Chen, X., Schley, Dan
Persistent URL	hdl.handle.net/2105/37941
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Yen, Jackie. (2017). The Impact of Emotional and Information Valence on the Spread of Electronic Word-of-Mouth Communication. In Marketing Management.http://hdl.handle.net/2105/37941

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