What effect does a negative emotion have on the purchase intention of hedonic versus non-hedonic products and can this effect be moderated by mindfulness?

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Keywords	emotions, mindfulness, hedonic products, purchase intentions
Thesis Advisor	van Overveld, Mark, Smidts, Ale
Persistent URL	hdl.handle.net/2105/37944
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Rottier, Denise. (2017, March 24). What effect does a negative emotion have on the purchase intention of hedonic versus non-hedonic products and can this effect be moderated by mindfulness?. Marketing Management. Retrieved from http://hdl.handle.net/2105/37944

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