2017-03-24
Is Your In-App User Registration Process Really Optimized? The Influence of In-App Registration Process Characteristics on Consumers' Intention to Register
Publication
Publication
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van Bruggen, Gerrit, Szymanowski, Maciej | |
hdl.handle.net/2105/37947 | |
Marketing Management | |
Organisation | Rotterdam School of Management |
Ahuja, Atul. (2017, March 24). Is Your In-App User Registration Process Really Optimized? The Influence of In-App Registration Process Characteristics on Consumers' Intention to Register. Marketing Management. Retrieved from http://hdl.handle.net/2105/37947
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