Is Your In-App User Registration Process Really Optimized? The Influence of In-App Registration Process Characteristics on Consumers' Intention to Register

Additional Metadata
Keywords	User registration, Mobile applications, Brand trust, Personal Information, Information privacy concerns
Thesis Advisor	van Bruggen, Gerrit, Szymanowski, Maciej
Persistent URL	hdl.handle.net/2105/37947
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Ahuja, Atul. (2017). Is Your In-App User Registration Process Really Optimized? The Influence of In-App Registration Process Characteristics on Consumers' Intention to Register. In Marketing Management.http://hdl.handle.net/2105/37947

Publication