The influence of emotional priming and social media activity on the willingness to pay for hedonic products online

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Keywords	priming, influence, social media, willingness to pay, hedonic consumption, emotions
Thesis Advisor	Schley, Dan, Bhattacharjee, Amit
Persistent URL	hdl.handle.net/2105/38048
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Moendir, Lorenzo. (2017, March 31). The influence of emotional priming and social media activity on the willingness to pay for hedonic products online. Marketing Management. Retrieved from http://hdl.handle.net/2105/38048

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