2017-03-31
The influence of emotional priming and social media activity on the willingness to pay for hedonic products online
Publication
Publication
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Schley, Dan, Bhattacharjee, Amit | |
hdl.handle.net/2105/38048 | |
Marketing Management | |
Organisation | Rotterdam School of Management |
Moendir, Lorenzo. (2017, March 31). The influence of emotional priming and social media activity on the willingness to pay for hedonic products online. Marketing Management. Retrieved from http://hdl.handle.net/2105/38048
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