Assessing brand heritage: how brand heritage elements influence perceived innovativeness

Additional Metadata
Keywords	brand heritage, Perceived innovativeness, Longevity, Survival Cue, Competitive intensity, Past-orientation
Thesis Advisor	Puntoni, Stefano, Szymanowski, Maciej
Persistent URL	hdl.handle.net/2105/38132
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Lange, Jimmy. (2017, April 13). Assessing brand heritage: how brand heritage elements influence perceived innovativeness. Marketing Management. Retrieved from http://hdl.handle.net/2105/38132

Assessing brand heritage