2017-04-13
Assessing brand heritage
Publication
Publication
how brand heritage elements influence perceived innovativeness
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Puntoni, Stefano, Szymanowski, Maciej | |
hdl.handle.net/2105/38132 | |
Marketing Management | |
Organisation | Rotterdam School of Management |
Lange, Jimmy. (2017, April 13). Assessing brand heritage. Marketing Management. Retrieved from http://hdl.handle.net/2105/38132
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