Assessing brand heritage: how brand heritage elements influence perceived innovativeness

Additional Metadata
Keywords	brand heritage, Perceived innovativeness, Longevity, Survival Cue, Competitive intensity, Past-orientation
Thesis Advisor	Puntoni, Stefano, Szymanowski, Maciej
Persistent URL	hdl.handle.net/2105/38132
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Lange, Jimmy. (2017). Assessing brand heritage: how brand heritage elements influence perceived innovativeness. In Marketing Management.http://hdl.handle.net/2105/38132

Assessing brand heritage