Staying fashionable - A study on key elements for transforming to a customer-driven organization in the fashion industry

Additional Metadata
Keywords	Market orientation, Customer-driven organization, Customer-driven approach, Fast fashion, Platforms, Fashion retail
Thesis Advisor	Molenaar, Cor, van Heck, Eric
Persistent URL	hdl.handle.net/2105/38808
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Nieuwkoop, Catelijn. (2017). Staying fashionable - A study on key elements for transforming to a customer-driven organization in the fashion industry. In Marketing Management.http://hdl.handle.net/2105/38808

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