“Does social risk affect the purchase of private labels and does this differ between utilitarian and hedonic products?”

Additional Metadata
Keywords	private labels, hedonic, utilitarian, social risk, product dimension
Thesis Advisor	Van den Bergh, B., Smidts, Ale
Persistent URL	hdl.handle.net/2105/39004
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	de Keizer, Corinne. (2017, July 6). “Does social risk affect the purchase of private labels and does this differ between utilitarian and hedonic products?”. Marketing Management. Retrieved from http://hdl.handle.net/2105/39004

Publication