The relationship between SNS post structure and customer engagements---A case study of Snickers

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Keywords	Text mining, SNS, customer engagements, social media, brand communities, Facebook
Thesis Advisor	Schoonees, P.C., Chen, X.
Persistent URL	hdl.handle.net/2105/39007
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Li, Cheuk Yu. (2017, July 6). The relationship between SNS post structure and customer engagements---A case study of Snickers. Marketing Management. Retrieved from http://hdl.handle.net/2105/39007

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