The relationship between SNS post structure and customer engagements---A case study of Snickers

Additional Metadata
Keywords	Text mining, SNS, customer engagements, social media, brand communities, Facebook
Thesis Advisor	Schoonees, P.C., Chen, X.
Persistent URL	hdl.handle.net/2105/39007
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Li, Cheuk Yu. (2017). The relationship between SNS post structure and customer engagements---A case study of Snickers. In Marketing Management.http://hdl.handle.net/2105/39007

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