Online privacy vs. personalized products: The effects of culture, e-commerce participation and online privacy concern on the purchase intention of personalized products online

Additional Metadata
Keywords	personalized products, e-commerce participation, culture, online privacy concern, global marketing strategy, individualism, collectivism
Thesis Advisor	Bayerl, Saskia, Smidts, Ale
Persistent URL	hdl.handle.net/2105/39161
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Rijke, Nina. (2017, July 13). Online privacy vs. personalized products: The effects of culture, e-commerce participation and online privacy concern on the purchase intention of personalized products online. Marketing Management. Retrieved from http://hdl.handle.net/2105/39161

Online privacy vs. personalized products