Online privacy vs. personalized products: The effects of culture, e-commerce participation and online privacy concern on the purchase intention of personalized products online

Additional Metadata
Keywords	personalized products, e-commerce participation, culture, online privacy concern, global marketing strategy, individualism, collectivism
Thesis Advisor	Bayerl, Saskia, Smidts, Ale
Persistent URL	hdl.handle.net/2105/39161
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Rijke, Nina. (2017). Online privacy vs. personalized products: The effects of culture, e-commerce participation and online privacy concern on the purchase intention of personalized products online. In Marketing Management.http://hdl.handle.net/2105/39161

Online privacy vs. personalized products