2017-07-13
Online privacy vs. personalized products
Publication
Publication
The effects of culture, e-commerce participation and online privacy concern on the purchase intention of personalized products online
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, , , , , , | |
Bayerl, Saskia, Smidts, Ale | |
hdl.handle.net/2105/39161 | |
Marketing Management | |
Organisation | Rotterdam School of Management |
Rijke, Nina. (2017, July 13). Online privacy vs. personalized products. Marketing Management. Retrieved from http://hdl.handle.net/2105/39161
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