The effect of label design characteristics: How a label could influence your willingness to purchase fruit

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Keywords	Communication, Organic, Conjoint Analysis, Purchase intention, Fruit
Thesis Advisor	Dijksterhuis, G., Puntoni, Stefano
Persistent URL	hdl.handle.net/2105/39220
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Berg, Thomas. (2017, July 18). The effect of label design characteristics: How a label could influence your willingness to purchase fruit. Marketing Management. Retrieved from http://hdl.handle.net/2105/39220

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