The effect of label design characteristics: How a label could influence your willingness to purchase fruit

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Keywords	Communication, Organic, Conjoint Analysis, Purchase intention, Fruit
Thesis Advisor	Dijksterhuis, G., Puntoni, Stefano
Persistent URL	hdl.handle.net/2105/39220
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Berg, Thomas. (2017). The effect of label design characteristics: How a label could influence your willingness to purchase fruit. In Marketing Management.http://hdl.handle.net/2105/39220

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