Additional Metadata
Keywords BOGO, Social Entrepreneurship, Corporate Philanthropy, Cause-Related Marketing, Buy One Give One
Thesis Advisor Wiepking, Pamala, Roza, L.
Persistent URL hdl.handle.net/2105/39803
Series Global Business & Sustainability
Citation
Wanrooij, Pam. (2017, July 25). The BOGO model: A comparative case study. Global Business & Sustainability. Retrieved from http://hdl.handle.net/2105/39803