The Influence of Online Word of Mouth on the brand image formation process for unknown companies

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Keywords	Word of Mouth, Brand Image, Sources of Word of Mouth, Product Categories
Thesis Advisor	Chen, X., Ferecatu, Alina
Persistent URL	hdl.handle.net/2105/40028
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Jaspal, Shivani. (2017, July 25). The Influence of Online Word of Mouth on the brand image formation process for unknown companies. Marketing Management. Retrieved from http://hdl.handle.net/2105/40028

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