The Influence of Online Word of Mouth on the brand image formation process for unknown companies

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Keywords	Word of Mouth, Brand Image, Sources of Word of Mouth, Product Categories
Thesis Advisor	Chen, X., Ferecatu, Alina
Persistent URL	hdl.handle.net/2105/40028
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Jaspal, Shivani. (2017). The Influence of Online Word of Mouth on the brand image formation process for unknown companies. In Marketing Management.http://hdl.handle.net/2105/40028

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