2017-07-13
Brand Communities in Financial Services: An Assessment of the Determinants of Customer Loyalty to Social Trading Platforms
Publication
Publication
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, , , , | |
van t Klooster, Erik, Bayerl, Saskia | |
hdl.handle.net/2105/40031 | |
Marketing Management | |
Organisation | Rotterdam School of Management |
Spieker, Robert. (2017, July 13). Brand Communities in Financial Services: An Assessment of the Determinants of Customer Loyalty to Social Trading Platforms. Marketing Management. Retrieved from http://hdl.handle.net/2105/40031
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