2017-07-13
Brand Communities in Financial Services: An Assessment of the Determinants of Customer Loyalty to Social Trading Platforms
Publication
Publication
| Additional Metadata | |
|---|---|
| , , , , | |
| van t Klooster, Erik, Bayerl, Saskia | |
| hdl.handle.net/2105/40031 | |
| Marketing Management | |
| Organisation | Rotterdam School of Management |
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Spieker, Robert. (2017, July 13). Brand Communities in Financial Services: An Assessment of the Determinants of Customer Loyalty to Social Trading Platforms. Marketing Management. Retrieved from http://hdl.handle.net/2105/40031 |
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