What challenges does a company have to overcome to achieve a successful distributed transition project to an omni-channel marketing approach in a B2B environment?

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Keywords	omni-channel, marketing, omnichannel, b2b, business-to-business, distributed, transition
Thesis Advisor	van t Klooster, Erik, Loosschilder, Gerard
Persistent URL	hdl.handle.net/2105/40033
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Slaa, Pascal. (2017, August 8). What challenges does a company have to overcome to achieve a successful distributed transition project to an omni-channel marketing approach in a B2B environment?. Marketing Management. Retrieved from http://hdl.handle.net/2105/40033

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