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Dorpel, Judith

2017-07-18

The B2B Brand Inside

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Keywords B2B SME brand management
Thesis Advisor van t Klooster, Erik, Chen, X.
Persistent URL hdl.handle.net/2105/40034
Series Marketing Management
Organisation Rotterdam School of Management
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Dorpel, Judith. (2017). The B2B Brand Inside. In Marketing Management.http://hdl.handle.net/2105/40034

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